Finished carpets on the factory floor
Craft & factory

Dyed, tufted and finished under one roof.

Our factory in Jining, Shandong, has made hand-tufted carpet for more than twenty years — from a rug for one room to the carpet for an entire palace.

Hand-tufting

What hand-tufted means

A craftsman uses a hand-held tufting gun to shoot yarn, tuft by tuft, into a backing cloth stretched on a frame. The carpet is then latexed, sheared and hand-carved.

Because every tuft is placed by hand, there are no limits from a loom: any size, any shape, any number of colours, several pile heights in one carpet.

Three constructions

  • Cut pile — yarn is cut as it is tufted, giving an even, soft surface. Pile 7 to 70 mm. For living rooms, suites, palace halls.
  • Loop pile — yarn stays as closed loops. The most hard-wearing, holds its shape. Pile 5 to 14 mm. For corridors, offices, public areas.
  • Cut and loop — both in one carpet, for texture and raised pattern. For lobbies, clubs, luxury retail.
Carved multi-level pile
Inside the factory

Real footage, unedited

Short clips filmed on our own phones in our dye house, tufting hall and finishing department.

Dye house
Tufting hall
Finishing department
Factory yard
Yarns

Choosing the yarn

Every yarn has strengths and weak points. We'll recommend one — or a blend — for your area, traffic and budget.

New Zealand wool

Springy, warm, naturally flame- and soil-resistant, dyes to deep colours.

Can shed a little at first; keep dry.

Our most-used yarn · hotels, homes, mosques

Silk

The brightest, smoothest yarn there is.

The most expensive; sensitive to sun and stains.

Accents and highlights

Fine & spun silk

Fine silk for delicate patterns; spun silk is sturdier with strong sheen.

Costly to maintain.

Detailed designs, residences

Matte silk

A quiet, low-sheen look that hides footprints; good colourfastness.

Less lustre than silk.

Popular for US interiors

Bamboo silk & viscose

Silk-like shine at a much lower price; vivid colours.

Wears faster in heavy traffic; marks with water.

Bedrooms, low-traffic rooms

Tencel

Fluid, silky hand; stronger than viscose; responsibly made fibre.

Fine yarn can show pressure marks.

Residential, boutiques

Nylon

Top abrasion resistance, resists crushing and stains, moth-proof.

Synthetic feel; can build static.

Corridors, offices, heavy traffic

Wool & silk blends

Wool's durability with highlights of sheen in the pattern.

Price sits between the two.

Lobbies, majlis, suites

Backings & edges

Finished edges, cotton backing (white, grey or black felt), overlocked edges or tassels.

Wall-to-wall: open edges, no backing.

Chosen per piece
Quality

Checked against the sample you signed

Colour

Every dye batch is compared with your approved yarn sample before it is tufted.

Size & pile

Finished carpets are measured and pile height checked against the specification.

Finish

Edges, backing and carving are inspected before packing; photos can be sent before shipment.